Reframing Migration Narratives Toolkit


Reframe the Debate! Migration Narratives Toolkit (available in English and German: Italian and Greek coming soon!)

Created by the International Center for Policy Advocacy, the toolkit gives practical steps and lessons for reframing migration communications to engage middle audiences, employing effective messengers and more sophisticated strategic communications campaigns.

The most popular element of the toolkit is the 12 keys to reframing the migration debate.: 


ICPA works deeply with civil society in Germany on strategic communications campaigns. They also provide the toolkit and training to organizations throughout Europe. 

Check out the video below and access the entire toolkit at